Olá! I'm Bettina D'ávila, a seasoned product designer with more than 9 years of hands-on experience. Currently, I'm based in Lisbon and I'm a member of Mozza, a French collective of independent product strategists and designers, where I assist early-stage startups and solo founders in crafting their digital products. In addition, I coach junior designers in collaboration with Ladies that UX Lisbon.

Olá! I'm Bettina D'ávila, a seasoned product designer with more than 9 years of hands-on experience. Currently, I'm based in Lisbon and I'm a member of Mozza, a French collective of independent product strategists and designers, where I assist early-stage startups and solo founders in crafting their digital products. In addition, I coach junior designers in collaboration with Ladies that UX Lisbon.

Latest projects

Latest projects

Whether it's designing user-friendly interfaces for medical professionals or creating engaging and personalized experiences for content creators, I can leverage my expertise to deliver innovative solutions.

Whether it's designing user-friendly interfaces for medical professionals or creating engaging and personalized experiences for content creators, I can leverage my expertise to deliver innovative solutions.

About me

About me

About me

Born and raised in Brazil, I studied graphic design at university. With a passion for programming, I combined my background with front-end skills and began my professional career as a web designer in 2012. Few years later, I made the decision to move to Germany and start working as a product designer (or "UX/UI designer" back in the day). Since then, I have gained experience working in several tech companies across different industries, including e-mobility, fintech, e-health, and e-commerce. I have worked in various locations such as London, Munich, Paris, and Lisbon. Over the past eight years, I have progressed from a junior role to a managerial position. I have gained experience in various environments, including small startups, a scale-up, and even a unicorn company. This diverse skill set serves me well in my current role as a freelancer.

Born and raised in Brazil, I studied graphic design at university. With a passion for programming, I combined my background with front-end skills and began my professional career as a web designer in 2012. Few years later, I made the decision to move to Germany and start working as a product designer (or "UX/UI designer" back in the day). Since then, I have gained experience working in several tech companies across different industries, including e-mobility, fintech, e-health, and e-commerce. I have worked in various locations such as London, Munich, Paris, and Lisbon. Over the past eight years, I have progressed from a junior role to a managerial position. I have gained experience in various environments, including small startups, a scale-up, and even a unicorn company. This diverse skill set serves me well in my current role as a freelancer.

Born and raised in Brazil, I studied graphic design at university. With a passion for programming, I combined my background with front-end skills and began my professional career as a web designer in 2012. Few years later, I made the decision to move to Germany and start working as a product designer (or "UX/UI designer" back in the day). Since then, I have gained experience working in several tech companies across different industries, including e-mobility, fintech, e-health, and e-commerce. I have worked in various locations such as London, Munich, Paris, and Lisbon. Over the past eight years, I have progressed from a junior role to a managerial position. I have gained experience in various environments, including small startups, a scale-up, and even a unicorn company. This diverse skill set serves me well in my current role as a freelancer.

Here's what I can help you with

Craft Digital Solutions

As an experienced product designer, I specialize in crafting digital solutions for clients. With expertise in creating B2C and B2B digital products, including mobile apps and SaaS desktop solutions, I can help bring your ideas to life and deliver exceptional user experiences.

Collaborate Relentlessly

I excel at collaborative work and have extensive experience in leading and managing remote Product Design teams. With a deep understanding of rituals, touch points, collaboration, and team building, I am adept at ensuring seamless collaboration and delivering exceptional results.

Collaborate Relentlessly

I excel at collaborative work and have extensive experience in leading and managing remote Product Design teams. With a deep understanding of rituals, touch points, collaboration, and team building, I am adept at ensuring seamless collaboration and delivering exceptional results.

Design Mentorship

I coach designers to leverage a UX-first mindset, providing tips and tricks to foster a strong UX culture within your product team and company. Additionally, I teach how to work closely with tech and product teams to ensure excellence, assisting you at key steps of the product design journey, from discovery to delivery.

Design Mentorship

I coach designers to leverage a UX-first mindset, providing tips and tricks to foster a strong UX culture within your product team and company. Additionally, I teach how to work closely with tech and product teams to ensure excellence, assisting you at key steps of the product design journey, from discovery to delivery.

That's what she said

That's what she said

That's what she said

That's what she said

My top articles on Medium

Becoming manager of my own peers

4 things I learned as Product Design Manager at Doctolib

Read

What 21st-century design looks like

Don Norman and decolonial design

Read

Service Design: CX and UX as a competitive business advantage

The potential of invisible design to impact business

Read

Reframing the problem

If your solutions are not good enough, maybe you’re just focusing on the wrong problems

Read

Interviews & articles

Ladycast 13 - Empowering Culture through User-Centered Design: A Product Designer's Journey

APRIL 2023

In today's episode we’re going to meet Bettina D’avila, she is currently a Senior/Lead Product Designer with nine-plus years of experience. To listen search for the Ladies That UX channel on Spotify, Deezer or Google Podcast and press play!

Explore Lettria’s New Look & Feel with Bettina D’ávila, Senior Product Designer at Mozza

march 2023

In this interview, I answer questions about our collaboration as freelancers with Lettria's product team, and how William and I conducted the redesign project during 6 months.

Read interview

Human Nature Talks

may 2022

I was invited by Priscila Vasconcelos, Lead Product Designer at HackerOne, to speak about service design as a business advantage.

See slides

Discover AB Tasty with Bettina, Senior Product Designer

december 2020

In this interview produced by Welcome to the Jungle, I present myself and my work as Senior Product Designer at the French tech scale up AB Tasty.

That's what they said

Testimonials from colleagues and project partners

Valentine Duchene

Product Manager @Soil Capital

I had the chance to have Bettina as my mentor as I started my journey towards Product Design.
During our mentorship she provided a generic structure for product design work principles, but also accompanied me in very concrete projects of my daily work, thus allowing me to efficiently go from theory to practice, and from practice back to theory. She inspired me with her capacity to capture the big picture and frame a relevant solution concept, and at the same time handle very precisely the detailed implementation. I am very thankful for her attention, positive mood, and precious advice, and would love to have the chance to work again with her in the future!

Laura Linck de Romero

Project Manager

Bettina is simply one of the smartest people I know. She has multiple intelligences: logical-mathematical, linguistic-verbal, visual-spatial, musical, bodily-kinesthetic, as well as extraordinary interpersonal skills. Not only is she a great designer, but she also cares deeply about the people she works with and the impact her work has on the world. I honestly can’t think of any other qualities to look for in a professional. When I learned a few years ago that AB Tasty was looking for a designer, I sent her resume straight to the CEO, and I would do it a million times over. Work with her.

Jhon Neira

Big Data Engineer @AB Tasty

Es un gusto trabajar con Bettina, excelente persona que esta siempre dispuesta a ayudar con el objetivo del grupo y lidera de manera correcta para que podamos darle al cliente la interfaz adecuada para que logre su objetivo.

Dom Dressler

Design Director @Doctolib

I am recommending Bettina D'ávila from working with her at Doctolib. I was responsible for the design team as a Design Director. Bettina's contributions to designing our suite of products were top-notch in usability and humility towards a user-centric approach. She oversaw a team of product designers in a very complex field that aimed to improve the daily lives of medical care teams. Her team benefited from her ability to grasp high complex circumstances and offer simplification through elegant design solutions. Bettina decided to leave Doctolib for personal reasons which allowed me to work with her closely in evaluating the best way to A) re-org the design team, B) empower leaders within the organization, and C) ensure a seamless product delivery cycle within the transition. I appreciated Bettina's leadership specifically in regards to empowerment and ownership in that period, where she stepped up even further (until the very last day) to ensure the best possible transition. I would love to work with Bettina again.

Julie Massard

Product Manager @Doctolib

Bettina is an amazing Product Designer! Not only is she super joyful and friendly, but she’s extremely talented. We worked together in the same feature team for a few weeks, and I was the Product Manager of this team. I’ve been impressed by how fast she managed to understand the needs we had, despite the complexity of the projects of our feature team (regarding prescriptions creation tool dans French and German doctors). Also, she brought amazing organizational ideas to improve the collaboration between Product Designer/ Product Manager/ Developers, and clearly did the extra mile to smoothen the whole feature creation process, incl. kick off, user research, product specs, design iteration and dev phase / QA.
In a nutshell, I’ve loved working with Bettina!

Latest projects

Whether it's designing user-friendly interfaces for medical professionals or creating engaging and personalized experiences for content creators, I can leverage my expertise to deliver innovative solutions.

About me

About me

Born and raised in Brazil, I studied graphic design at university. With a passion for programming, I combined my background with front-end skills and began my professional career as a web designer in 2012. Few years later, I made the decision to move to Germany and start working as a product designer (or "UX/UI designer" back in the day). Since then, I have gained experience working in several tech companies across different industries, including e-mobility, fintech, e-health, and e-commerce. I have worked in various locations such as London, Munich, Paris, and Lisbon. Over the past eight years, I have progressed from a junior role to a managerial position. I have gained experience in various environments, including small startups, a scale-up, and even a unicorn company. This diverse skill set serves me well in my current role as a freelancer.

Born and raised in Brazil, I studied graphic design at university. With a passion for programming, I combined my background with front-end skills and began my professional career as a web designer in 2012. Few years later, I made the decision to move to Germany and start working as a product designer (or "UX/UI designer" back in the day). Since then, I have gained experience working in several tech companies across different industries, including e-mobility, fintech, e-health, and e-commerce. I have worked in various locations such as London, Munich, Paris, and Lisbon. Over the past eight years, I have progressed from a junior role to a managerial position. I have gained experience in various environments, including small startups, a scale-up, and even a unicorn company. This diverse skill set serves me well in my current role as a freelancer.

Here's what I can help you with

Craft Digital Solutions

As an experienced product designer, I specialize in crafting digital solutions for clients. With expertise in creating B2C and B2B digital products, including mobile apps and SaaS desktop solutions, I can help bring your ideas to life and deliver exceptional user experiences.

Collaborate Relentlessly

I excel at collaborative work and have extensive experience in leading and managing remote Product Design teams. With a deep understanding of rituals, touch points, collaboration, and team building, I am adept at ensuring seamless collaboration and delivering exceptional results.

Design Mentorship

I coach designers to leverage a UX-first mindset, providing tips and tricks to foster a strong UX culture within your product team and company. Additionally, I teach how to work closely with tech and product teams to ensure excellence, assisting you at key steps of the product design journey, from discovery to delivery.