Product

Product

Product

Designer

Designer

Designer

Hi 👋 I'm Bettina, a freelance product designer based in Lisbon, specializing in UX and AI. I partner with top European tech companies to create first-rate experiences.
Hi 👋 I'm Bettina, a freelance product designer based in Lisbon, specializing in UX and AI. I partner with top European tech companies to create first-rate experiences.

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about

about

I'm a Product Designer with over a decade of experience, currently designing AI solutions for impact.

As a freelancer, I collaborate with Mozza studio as part of their amazing product specialists team. As a Product Angel, I invest in European startups.

The image featured at the top of the about us page #1
The image featured at the top of the about us page #1
The image featured at the top of the about us page #1
The image featured at the top of the about us page #2
The image featured at the top of the about us page #2
The image featured at the top of the about us page #2

Background

Born and raised in Brazil, I kicked off my creative journey with a degree in Graphic Design from UFSC.  I turned my passion for web design into a career by learning frontend development and UX (cutting my teeth on WordPress themes back in 2012).
Fast-forward a decade: I've grown from junior to senior roles, collaborating with everyone from early startups to unicorns across Germany, France, and Portugal. 
Along the way, I picked up a Masters in New Media and Society, and when Im not designing digital experiences, youll find me behind a drum set - because why stop at one passion when you can have several?

SErVICES

SErVICES

Audit

Audit

Audit

UX/UI Designs

UX/UI Designs

UX/UI Designs

In-house Designer

In-house Designer

In-house Designer

Mentorship

Mentorship

Mentorship

that's what
she said

that's what
she said

Why AI (desperately) needs designers

Why AI (desperately) needs designers

Why AI (desperately) needs designers

Mastering Design Tokens

Mastering Design Tokens

Mastering Design Tokens

Design Concept for Kuido.ai

Design Concept for Kuido.ai

Design Concept for Kuido.ai

Good handoff improves UX quality 

Good handoff improves UX quality 

Good handoff improves UX quality 

Becoming manager of my own peers 

Becoming manager of my own peers 

Becoming manager of my own peers 

What 21st-century design looks like

What 21st-century design looks like

What 21st-century design looks like

UX Writing, why is it so important?

UX Writing, why is it so important?

UX Writing, why is it so important?

Reframing the problem

Reframing the problem

Reframing the problem